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Rani Mukerji recently shared a heartening anecdote about how the release of Shah Rukh Khan’s film “Pathaan” brought a wave of joy and renewed hope to the offices of Yash Raj Films during a particularly bleak period post-pandemic. Speaking at the FICCI Frames event in Mumbai, Mukerji reflected on the challenging times the Bollywood industry faced, with the pandemic causing a significant downturn in fortunes.
She described the atmosphere at YRF as one of despondency, with a string of film releases failing to resonate with audiences, leading to financial losses and widespread disappointment. Despite this, Aditya Chopra, the head honcho at YRF, remained steadfast in his belief in the theatrical release model, refusing to succumb to the allure of OTT platforms.
Mukerji emphasized the emotional toll this period took on the company, with morale at an all-time low as hopes for a turnaround seemed increasingly distant. However, amidst this gloom, the release of “Pathaan” emerged as a beacon of hope, revitalizing spirits and injecting newfound optimism into the YRF offices.
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According to Rani Mukerji, “Pathaan” not only broke box office records but also served as a testament to Aditya Chopra’s unwavering conviction in the theatrical experience. The film’s success not only brought financial relief but also restored faith in the traditional theatrical release model.
“It changed the entire thing forward at Yash Raj,” Mukerji remarked, highlighting the transformative impact of “Pathaan” on the company’s fortunes. With its soaring box office numbers, the film not only emerged as a commercial success but also revitalized the spirits of everyone associated with YRF, reaffirming their faith in the power of cinema to uplift and inspire.
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