Television mogul Ekta Kapoor, who is gearing up for her next production venture Veere Di Wedding, opens up on why bending the rules in the entertainment industry is important.

Credited as one of the pioneers of Indian Telly industry, Ekta has time and again proved her finesse as one of the most creative producers in the industry and believes bending over the rules is important to evolve in today’s time.

Living by her own terms, Ekta shared, “My whole thing is, ‘why limit ourselves’. At any point of time, if we feel, ‘yeh chalega nahi, then it’s like we are listening to rules that our industry forefathers set for us’. Every day, we get exposed to fresh content, work in different mediums, and evolve more. We are becoming smarter and evolving every day and so is the world, so why follow the old rules? Sometimes, I do feel that I am a bit too stretched [for time]. But I love my job. I get stressed only when I have to go to parties or sit for interviews (laughs). I am the happiest when I do creative work.”

Ekta, who is hailed in the media as the queen of TRP , also shared: “My job is my party. I am getting a chance to live the life of three different creators on three different mediums. TV is all about family audience, and I am also busy with ‘VDW’, which are two different worlds. Then, I am also sitting on something absolutely distinct like ‘Mental Hai Kya’. Plus, there is also ‘Gandi Baat’ (web series). So I have an opportunity to explore my mind, and learn so much from various people. Yes, multitasking is going to take a toll on you and it does. But I think I am doing a fun job and I should be very grateful.”

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Breaking stereotypes with her ventures in the entertainment world, Ekta Kapoor carved a niche for herself on her own, creating new content for the audiences.

Talking about the expectations of the viewers, Ekta had something very interesting to share and says that she doesn’t feel the burden of success and failures.

“Actually, I don’t (feel burden) because I believe you can’t start getting too tied up with success and failure. Actually, my burdens are very different. For example, my neck is hurting now, so I am worried ki kuch hua toh nahi mujhe (laughs). I have learnt from my failures and I don’t get fascinated by success. After ‘VDW’, I will move on to ‘Mental Hai Kya’ (with Kangana Ranaut). So every time, I get in to a new project, I don’t think of the previous one,” Ekta said.

On her next ambitious project (Veere Di Wedding), which features an ensemble star cast, Ekta explained: “I am like an ostrich. I put the work out and then I shut myself because people will say a lot of things. Now, we are moving towards its release, so we are all in the execution mode from putting out the promos, songs and new visuals.”

On the work front Ekta is coming out with two brand new web series Puncch Beat and Gandi Baat. Also, after Veere Di Wedding her next Bollywood film is titled Mental Hai Kya featuring Kangana Ranaut and Rajkummar Rao in the lead roles, which is scheduled to release in late 2018.

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