The AISECT Group of Universities, which is one of the fastest-growing higher education groups in India, has launched a campaign called ‘Samarath’ to support the Government of India’s AatmaNirbhar Bharat initiative.

As part of this campaign, an AatmaNirbhar Bharat Cell has been set up at the Atal Incubation Centre at the Rabindranath Tagore University (AIC-RNTU) which will promote innovation and entrepreneurship in India and help the incubates generate a scalable, sustainable and profitable business model.

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The key objective of the Samarth campaign is to make the students of each university under AISECT Group of Universities as well as the residents of the respective districts aware of the initiatives under the Government’s AatmaNirbhar Bharat campaign and their benefits to those who want to start an enterprise.

The campaign will be managed by AIC-RNTU in partnership with all the universities under AISECT Group of Universities. This includes the Rabindranath Tagore University (RNTU) in Bhopal (Madhya Pradesh), Dr CV Raman University (CVRU) in Bilaspur (Chhattisgarh), AISECT University (AU) in Hazaribag (Jharkhand), CVRU Vaishali (Bihar), and CVRU Khandwa (Madhya Pradesh).

Speaking about the Samarth campaign, Santosh Kumar Choubey, the Chancellor of AISECT Group of Universities said, “All the universities under the AISECT Group of Universities will execute the Samarth campaign in their respective regions under the supervision of AIC-RNTU. The universities will offer entrepreneurship training as well as to conduct start-up competitions and boot camps for their students. This will result in more start-ups being launched by the students of our universities, for which the universities will also offer guidance and support during the incubation stage.”

As part of the campaign, every university under the Group will appoint one Aatma Nirbhar Bharat Executive who will be either from the Science Department or the Engineering Department of the university. The Executive will be responsible for setting up a Source Centre which will store all the material, projects and profiles related to the AatmaNirbhar Bharat initiative for delivering further information to the local community.

The source materials to be disseminated will be compiled at AIC-RNTU and will be made available to every university. In the near future, the Source Centre will also work as a consultancy centre for the local MSMEs and cottage industries.