The new line of business will be a differentiator for HPCL in the future against its competitors.
[Photo:SNS]
Hindustan Petroleum Corporation Ltd (HPCL), a Maharatna oil company, forayed into petrochemical business through polymer marketing with the launch of polymer brand – HP Durapol.
Secretary, P&NG, MoP&NG, Pankaj Jain along with Chairman and Managing Director of HPCL, Push Kumar Joshi, in the august presence of senior officials from the Ministry of Petroleum & Natural Gas and HPCL launched HPCL’s first polymer brand.
They inaugurated the brand, logo, product brochure and package for polymer products. ‘HP Durapol’ will cover various grades of HDPE (High Density Polyethylene), LLDPE (Linear Low-Density Polyethylene) and PP (Poly Propylene), said HPCL in a statement.
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Jain appreciated HPCL’s effort to look beyond energy and evolve in the fast-changing landscape. He mentioned that the new line of business will be a differentiator for HPCL in the future against its competitors and said that this step re-enforces and re-emphasizes HPCL as a leading marketing company.
He also mentioned that pre-marketing of polymers before the commissioning of HRRL will provide a unique opportunity to HPCL to learn the nuances of this new line of business and establish itself as a leading polymer brand in the market.
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