Radio City, India’s leading radio network, has completed another season of Dilli vs Crime campaign. This campaign, associated with the UNICEF was in line with their #ENDViolence campaign, which creates awareness on violence against children.

This season, Radio City took up issues of cybercrime and human trafficking to create awareness among Delhiites about the rising crime rates in the city, especially with regard to women and children.

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Kartik Kalla, Chief Creative Officer, Radio City, emphasized the need to create awareness in his statement. “As per the report released by Delhi Police, the crime rate in Delhi witnessed an upsurge of 6.01 per cent by end of 2018 as compared to 2017. To combat the increasing rate of crime in the city, Radio City with this initiative, Dilli Vs Crime, Season 2 is proud to be a catalyst of change to free the society from various horrendous issues like human trafficking and cybercrime.”

In its two-week-long campaign, Radio City’s RJs discussed cases of cybercrime and human trafficking with experts and city residents. They made listeners aware of the modus operandi of criminals and how to prevent falling into the trap and the steps one should take to remedy the problem should they find themselves in it.

RJ Ginnie from the station explained the motive of the show saying, “Season 2 of Dilli vs Crime offered Radio City’s listeners solutions and precautions to tackle this problem. From understanding how frauds are done, how we can stay protected and the banks’ liability against these crimes – our experts went through the whole spectrum on-air. We also spoke about information being hacked on social media, phones, laptops, etc. and actually had hackers discussing this on-air. Simultaneously, we also dealt with revenge porn, blackmail and picture morphing to generate awareness and precaution for our listeners with real-life case stories and expert opinions.”

The RJs and the experts took to issues associated with three prominent types of cybercrime including net banking frauds with elderly, revenge crimes with women, and cybercrime against women in the first week of the campaign.

Also talking about the do’s and don’ts of social media they also brought out issues of human trafficking to the fore by featuring case studies, survivor stories and taking an account of the increasing trafficking cases in the city.

Radio City also shared various awareness generating videos such as phone hacking on its social media handle.

The station’s Dilli vs Crime’s first season won many accolades at the Golden Mikes and New York Radio Festival awards 2018.

Radio City, a part of Music Broadcast Limited(MBL) was the first FM radio broadcaster in India and has used its platform to address issues and bring about a positive change in society since.