Taxing gatekeepers~I
By 2016-17, Facebook had designed a business model that aimed at maximising the ‘user engagement’, that is how much time users spent on their platform, and started collecting data on what they liked and shared.
After getting several complaints of disturbances in power supply reportedly caused by stormy weather conditions, discoms BSES Rajdhani Power Limited (BRPL) and BSES Yamuna Power Limited (BYPL) asked consumers to register a ‘no supply’ complaint through a popular messaging app ~ WhatsApp.
For that consumers have to send message “#NC”, along with their 9-digit CA number to 9999919123 for BRPL and 8745999808 for BYPL.
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Their complaint numbers will be registered and they will be dly informed about it. To provide seamless resolution of complaints, WhatsApp has been integrated with BSES customer relationship management (CRM) tools like ‘intelligent outage management system’.
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Apart from using WhatsApp, BSES consumers can also register ‘No Supply’ complaints through a host of other methods like BSES mobile app, Twitter and Facebook. They can also register complaints by calling up 19123 / 39999707 for BRPL and 19122 / 39999808 for BYPL.
While announcing the new initiative, a BSES spokesperson said,” BRPL and BYPL have taken several measures to meet the ‘summer challenges’. Deploying technology is one such important measure. It is not only making it easier for BSES to monitor and rectify disruptions in power supply, but also making it even more convenient for consumers to report about them”.
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