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With an aim to keep up with the changing environment of the pandemic-hit automobile industry, Yamaha on Thursday launched an online sales platform on its website with ‘Virtual Store’ to enhance the buying experiences of its customers, the company.
With this move, the company is targeting the potential buyers who wish to stay indoors, minimising the risk of transmission of the virus.
Speaking about the virtual store, Yamaha Motor India Group Chairman Motofumi Shitara said, “Digital is the future, and our new website with Virtual Store is ready to offer an enhanced buying experience and personalised customer services (one-to-one service) to the two-wheeler customers in India.”
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Shitara said the company is accelerating digital transformation of Yamaha’s retail operations through a safe, reliable and engaging online portal. “Bringing more innovation to the concept, in future our customers will also be able to purchase apparels and accessories on the same platform thus providing a ready solution with enhanced buying experience,” Shitara said.
He further said, “Our existing after-sales activities like extended warranty offers and roadside assistance will be an added advantage to the customers.”
The company claims to have all the latest features like the Virtual Store with 360 degree view of the products along with specification comparison between Yamaha products bundled under the buyers guide option on the website.
“Yamaha dealerships will also provide their support in promoting contactless delivery and use digital communication tools like WhatsApp for communication with the customers. Through this website, customers can also opt for doorstep service for their purchase related enquiries based on his/her requirements,” the company added.
People seeking to try the digital store can visit ‘virtual store’ section under the ‘Dealer Network’ segment on Yamaha India’s website.
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