I&B Ministry inks partnership with Amazon India
Anurag Thakur said the partnership is unique on a number of counts and the Letter of Engagement spans across various aspects of media, entertainment and awareness.
Syska Group has partnered with a global IoT company to bring smart home products in the Indian market.
Syska Group has announced its partnership with Tuya Smart. Syska has introduced a bouquet of smart home products that will be enabled on Tuya’s IoT platform. With this partnership with Syska, Tuya Smart marks its entry into the Indian market to offer IoT-based solutions.
Syska Group has partnered with the global IoT company to bring smart home products in the Indian market.
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The products include ‘Smart Door Bells, Smart Switches, Smart IR, Smart Down Light/ Ceiling Light, Smart IP Camera, Smart Wall-Light, Smart Door Sensors, Smart Plug, Smart Spike Buster, Smart Weighing Scale and Bluetooth Bulb Array’ will be launched in December 2018.
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The Syska Group will be investing Rs 25 crore in Marketing and R&D in the upcoming year to build the smart home category in India.
Commenting on the partnership with Tuya Smart, Rajesh Uttamchandani, Director, Syska Group, said, “Upgrading of wireless Internet, emergence of cloud-based services and convergence based technologies including Internet of Things (IoT), has brought about a new era in smart home automation. As the demand for smart home automation is increasing, we believe that this is the right time for Syska to introduce innovative smart home solutions for its Indian consumers. Through this partnership with Tuya who is a leading global IoT player, Syska aims to be the leader in developing next-generation smart home products backed by superior technology and at competitive pricing.”
Talking about the partnership, Mengda Zhao, Chief Strategic Investment Officer of Tuya Smart, said “It’s a stride forward for both Tuya and Syska by partnering with each other in IoT, and it’s a big moment for us to seize the booming trend of IoT development. To have everything connected and intelligent inside is the future, and Tuya is very delighted to witness this with our partner Syska, who is one of the leading and reputable player in India markets. By leveraging the strengths from each party, we are excited to announce our partnership with Syska.”
Dilip RS, Country Manager for Alexa Skills, Amazon India, added: “Voice-first experiences are driving growth in the smart home category in India. With the option of hands-free voice-control of Syska and Tuya’s smart home devices with Amazon Echo and Alexa, customers can now experience that setting up a smart home isn’t as complicated as many people once thought.”
Pankaj Mohindroo, Chairman, India Cellular and Electronics Association, said: “India’s deep desire to establish a global and robust electronics industry will necessarily stand on building strong champion companies from India. Syska is emerging as one of the potential champion companies. The expansion into these important smart home products vertical is timely. With Syska’s stellar record of excellent trade and consumer relationship we are confident that this will emerge as a very strong vertical for Syska and will deliver great customer satisfaction”
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