India’s exports of agricultural products to major markets like Iraq, Vietnam, Saudi Arabia, and the UK have surged significantly during April-November 2023, the Ministry of Commerce and Industry said on Wednesday, citing the data released by Agricultural and Processed Food Products Export Development Authority (APEDA).

The exports to these countries – Iraq, Vietnam, Saudi Arabia and the United Kingdom – surged by 110%, 46%, 18%, and 47% respectively, during April-November 2023 as compared to the same for last year.

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This remarkable expansion underscores the increasing global demand for Indian agricultural products in key markets.

APEDA’s forward-looking strategy involves a paradigm shift towards expanding the export basket with focused initiative on priority products like fresh fruits, vegetables, processed foods and animal products to reduce the reliance on a few products and to move up the value chain.

With a focus on expanding into key markets such as Europe, Latin America, and Asia, APEDA aims to forge small partnerships with global supermarkets to showcase its products on an international arena.

The Ministry of Finance has also highlighted the APEDA’s concerted efforts to promote Shree Anna-Millets.

It said the efforts resonate with the government’s vision for cultivating a healthier and more diversified food landscape.

Over the past year, with a particular focus during the International Year of Millets-2023, APEDA has diligently worked towards the development and integration of a wide array of value-added products under the Shree Anna brand, it said.

This strategic initiative has led to the creation and mainstreaming of various value-added products, including pasta, noodles, breakfast cereals, ice cream, biscuits, energy bars, and snacks, among others.

By diversifying the Shree Anna product line, APEDA has not only infused innovation but has also seamlessly connected these products to the export value chain.

Through these endeavours APEDA continues to play a pivotal role in elevating the profile of Shree Anna Millets, thereby contributing to the government’s overarching agenda of promoting healthier dietary choices and facilitating the expansion of India’s agricultural export portfolio, the ministry said.

Further, in response to feedback from exporters, APEDA is spearheading the initiation of participation in new fairs across emerging markets such as Turkey, South Korea, Kenya, South Africa, and Japan.

This proactive approach aims to facilitate greater market access and foster sustainable growth opportunities for Indian exporters.