Tata Consumer integrating distribution network, supply chain to drive efficiency
TCPL is also using data analytics for strategic planning and is working to make its products available everywhere, and all the time, Chandrasekaran added.
TV brand Polaroid has joined hands with Staunch, the distribution network, with an aim to consolidate its presence in the Indian TV Segment. Staunch will help in accelerating Polaroid’s digital retail presence in India.
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Polaroid entered Indian Market in 2017. It has an exclusive license agreement with Powerful Technologies Private Ltd. to assemble and manufacture LED TVs and monitors at their Noida facility.
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Polaroid is planning to expand its product portfolio with the launch of its new range of Smart TVs within the price range of Rs 7, 499 – Rs 1, 40,000. Polaroid is also looking forward to expanding its online retail presence along with expanding its physical presence in India.
Commenting on the tie-up, Nitin Chhabra, Director, Powerful Technologies Private Ltd. Said, “India Smart TV Market is estimated to be growing at a CAGR of 30.2% during the period 2018-24. Seeing the immense scope in the category, Polaroid aims to scale its online presence to expand its reach to customers who do not have access to offline channel.”
Kartik Agarwal, CEO Staunch, said, “We are glad to be a key enabler in strengthening the online retail presence of Polaroid. The flourishing online retail market is a catalyst that has been successful in boosting the growth of Consumer Electronic industry in India.”
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