Promotional schemes, special discounts and auspicious period of Navratri improved the company’s sales.
Car parked at a parking lot. (Photo: iStock)
India’s largest carmaker, Maruti Suzuki, has reportedly witnessed a considerable amount of improvement in its sales as compared to the last year. The company claims that its sales for the month of September were nearly 18-20 percent higher than the months of July and August.
In addition to this, the company claims that it has received a good number of inquiries and bookings during the ongoing festive season.
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Annually, the automobile sector witnesses a spike in car sales during the festival of Navratri and ahead of Diwali. This year the sales were higher during the end of September i.e. between Navratri.
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Additionally, promotional schemes and other special discounts also helped the company to improve its sales percentage. As per the reports, the car-maker claims to have passed on the cut on corporate tax to the end customer by reducing vehicle prices.
The reports further suggested that the company is expecting a similar trend ahead and round the festival of lights, Diwali. Considering this, the company has already introduced popular eight BS-VI petrol vehicles including, Baleno, Wagon R (1.2-L), Swift, Dzire, Ertiga, XL6, and the recently launched S-Presso.
(With input from agencies)
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