The much awaited Mahindra Marazzo is here. Mahindra & Mahindra Ltd has launched the MPV model in India at a showroom price starting at Rs 9.99 lakh.

Mahindra Marazzo, codenamed U321, is among the three products that were slated for a 2018 launch. Next in line are the S201 sub-4m SUV and a re-badged version of the second-gen SsangYong G4 Rexton.

‘Marazzo’ means shark in Basque, a sub-language of Spanish. The model has been named so due to the vehicle’s “shark-inspired design”, as per the company.

“The Mahindra Design Studio and Italian design house Pininfarina have collaborated closely during the design development process — as a result the Marazzo reflects a design language that is an integral part of Mahindra’s bold, new generation of vehicles. Its shark-inspired design is evident in the streamlined and aerodynamic shape, in the overall silhouette and in the front grille inserts which resemble shark-like teeth and adds to the vehicle’s aggressive stance. The design cues further flow into the tail lamps that are
inspired by the tail of a shark, the company said in a statement announcing the launch of Marazzo.

MAHINDRA MARAZZO PRICES (ex showroom)

The model has been designed through a collaboration between the Mahindra North America Technical Centre (MNATC) and the Mahindra Research Valley (MRV) in Chennai.

“The sharkinspired Marazzo symbolizes the next generation of aspirational Mahindra vehicles. A collaborative effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision to design a global vehicle with quality and refinement keeping in mind the aspirations of our customers,” said Dr Pawan Goenka, Managing Director, M&M Ltd.

Rajan Wadhera, president, Automotive Sector, M&M Ltd, said, “The intense process of development and refinement of the Marazzo is comparable to any global vehicle and incorporates a number of innovations. This has delivered better space, smoother ride with a quieter cabin, best-in-class cooling, excellent safety and a tough body construction in the Marazzo. Infact the Marazzo has the largest footprint (wheelbase x front track) of any Mahindra vehicle. I am confident that it will set a new benchmark and become a gamechanger in its segment.”

Mahindra Marazzo will be manufactured at the company’s manufacturing facility at Nasik in Maharashtra.

Marazzo has been launched with a diesel engine. The petrol engine is still under development, and will be launched after the implementation of BSVI emission norms, according to the company.