Amazon founder and CEO Jeff Bezos explained why “black lives matter” is not an insult to others in an Insta post on Friday.

In a reply to an Amazon customer in an Instagram post, Bezos said that ‘Black Lives Matter’ doesn’t mean that other lives don’t matter.

Advertisement

The screenshot of an email from a customer that Bezos posted along with his response on Friday said that it was “disturbing” and “offensive” that Amazon posted a message on its website in solidarity with the movement.

The customer’s used the phrase “ALL LIVES MATTER!”

https://www.instagram.com/p/CBEcwTgneUY/?utm_source=ig_embed

“I have to disagree with you. ‘Black Lives Matter’ doesn’t mean other lives don’t matter. Black lives matter speaks to racism and the disproportionate risk that Black people face in our law enforcement and justice system,” posted Bezos.

The online retailer placed a “black lives matter” banner at the top of its site as protests have spread across the country over the killings of African Americans like George Floyd and Breonna Taylor by police.

Bezos said “he doesn’t have to worry that his son might be choked to death while being detained one day. I want you to know I support this movement that we see happening all around us and my stance won’t change”.

On his Instagram, Bezos shared an email exchange with a customer who was upset about seeing “black lives matter” on Amazon. They called it “offensive” and wrote that “all lives matter.”

In a blog post this week, Amazon said it stands in solidarity with Black employees, customers and partners.

“As part of that effort, Amazon will donate a total of $10 million to organizations that are working to bring about social justice and improve the lives of Black and African Americans,” said the company.