Northeast direct selling industry records 16% growth
The direct selling industry in the Northeast has achieved 16% growth with the total sales crossing Rs 1,854 crore in 2022-23, according to the Indian Direct Selling Association (IDSA).
With a 9 per cent market share, China-based Transsion Holdings’ Itel Mobile registered a 217 per cent growth in India in 2016-2017, the company said on Saturday.
Itel Mobile entered the Indian market in April 2016.
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“The reason behind itel Mobile’s continued success in the Indian market is its dynamic expansion strategy that focuses on meeting existing market requirements through relevant solutions,” Marco Ma, Managing Director, Transsion India, said in a statement.
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“We have been building an extensive portfolio of feature-driven 4G-enabled smartphones, differentiated service offerings and a strong post-sale experience.”
A latest report from CyberMedia Research (CMR) highlighted Itel Mobile as one of the few mobile brands observed to have a strong upwards trajectory in 2017 despite market fluctuations.
Transsion Holdings has 92,000 retail outlets and over 1,000 channel partners in the country.
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