Picking the right lingerie completes your style
Comfort is the most important factor to consider when you go for lingerie shopping. The right bra boosts your confidence, keeps your posture in check and has you feeling comfortable all day long.
Lingerie vending machines will be launched at the Indira Gandhi International Airport here in February next year.
Radhika Goenka, heiress to the Welspun Group, took the first step and started her own line of women’s innerwear — Lingerie Shop in Mumbai. And now she is getting it to Delhi.
Advertisement
“We have just launched our first vending machine at VAMA Departmental Store on Peddar Road, Mumbai, and are planning to launch the next one at the Delhi international airport by February 2018,” Goenka said.
Advertisement
The vending machine will offer bras and underwears from the first all-black collection Be Mine.
“There is a stereotype attached with buying lingerie in public or even talking about it for that matter. The vending machine has been launched to change that perception…
“The Lingerie Shop vending machine is a small step towards revolutionising the Indian lingerie industry with intelligent innovation,” Goenka added.
Advertisement
Related posts
Shiv Sena’s women workers remove mannequins from Mumbai streets
The action came after the Shiv Sena-ruled Brihanmumbai Municipal Corporation recently asked garment shop owners not to put up mannequins displaying lingerie without the civic body's permission.
Ashley Graham to launch new lingerie line
Supermodel Ashley Graham will launch a new range of plus-size lingerie titled 'Purple Rain' later this month. The 29-year-old model,…
