The Eastern path~I
India's Act East policy was launched in 2014. As pointed out by Prime Minister Modi, it rests on four pillars: Culture, Commerce, Connectivity and Capacity.
Secretary, Ministry of Ayush, Rajesh Kotecha has said that the Ayush industry is “one of” the fastest growing sectors of the Indian economy.
Speaking to IANS on the sidelines of ‘Sanjeevani- India Heals 2022’ event, he said that the Ayush Industry has grown by 6 times from $3 billion to $18 billion in the last seven years since 2014 and continues to be “one of the fastest growing” sectors of the Indian economy.
“All stakeholders need to work together as it is a big opportunity and we need to develop a eco system of integrating healthcare services and adapt a pluralistic approach for Ayush,” he said.
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The event was organized by Services Export Promotion Council (SEPC) as the curtain raiser for ‘Sanjeevani- India Heals 2022’ to promote India as a destination for “credible and holistic” healthcare. ‘India Heals’ is a Health and Wellness initiative supported by the Ministry of Commerce and Industry and organized by the Services Export Promotion Council (SEPC), showcases India’s capabilities as a destination for Healing and Wellness.
It also provides a platform to promote Indian Healthcare Services globally and forge sustained partnerships amongst countries while unlocking numerous business opportunities in the healthcare industry.
The SPEC flagship event will provide a platform for forging sustained partnerships amongst countries in the identified health care services and focus on promoting India as the most preferred destination for medical value travel.
“It is an opportunity to kickstart this flagship event that will help in formulating suitable strategies to augment the growth trajectory in existing and new emerging markets in the healthcare sector in India and ensure that India becomes the next best medical tourism destination in the post-pandemic era,” said Sunil H. Talati, Chairman SEPC.
(inputs from IANS)
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