The state government is planning to take the Bengal Mango Utsav to an international level to make the consumers aware of the exotic varieties of the fruit available here, and explore the export possibilities of both fresh and processed products of mango.

With a view to promote mangoes grown in Bengal and the products made of it, the state government’s department of food processing, industries and horticulture, along with the Indian Chamber of Commerce (ICC) has organized Bengal Mango Utsav 2022 from 23 June to 25 June at Netaji Indoor Stadium.

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The fair aims to facilitate market linkages and explore export possibilities of both fresh and processed products of mango. It also aims to ensure reasonable prices for the growers and implement quality standards.

The inaugural session today was graced by Firhad Hakim, mayor of Kolkata, Subrata Saha, minister for food processing industries and horticulture, and other ministers and officials of the state government.

Mr Hakim, during the inauguration, said, “West Bengal government took the initiative to help farmers, be it in Malda or anywhere else in the state, to flourish the commercial cultivation of mango. Hence, we are trying to popularise newer and exotic varieties of Bengal mango and its various processed products through this festival. We aim to take this festival to an international level.”

Dr Rajeev Singh, director general, ICC, said, “This platform will enable farmers to connect with the buyers, and we all are trying our best to implement the same. This platform will help explore business opportunities across the supply chain and build linkages between growers and retailers.”