Shah Rukh Khan recently took to social media to share an exciting update about his son Aryan Khan’s fashion brand, D’YAVOL.

The actor announced that the brand’s highly anticipated X-3 collection will be launched on January 12. Shah Rukh Khan shared a video on his X (formerly Twitter) handle, promoting the new collection and writing, “A new masterpiece. X3. Dropping on 12th January only on dyavolx (dot) com.”

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A new masterpiece.

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X3. Dropping on 12th January only on https://t.co/dc5LPpuH6Y pic.twitter.com/oHVL3r26df

— Shah Rukh Khan (@iamsrk) January 5, 2025

D’YAVOL, the high-end streetwear label founded by Aryan Khan, Bunty Singh, and Leti Blagoeva, made its global debut at New York Fashion Week in September 2024.

The event, held at The Pierre Hotel in New York, showcased a preview of the X-3 capsule collection, giving fashion enthusiasts a glimpse of what to expect from the brand’s latest offerings.

Aryan Khan described the X-3 collection as a blend of bold experimentation and refined craftsmanship, staying true to D’YAVOL’s commitment to superior materials and precise tailoring.

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The collection reflects the brand’s innovative approach to street fashion, with each piece designed to make a statement.

Shah Rukh Khan has been a strong supporter of his son’s entrepreneurial journey, frequently promoting D’YAVOL and sharing his pride in Aryan’s achievements.

In other news, Shah Rukh Khan made headlines recently when he traveled to an undisclosed location to celebrate the New Year, following his family’s return to Mumbai after a holiday in Alibaug.

On the professional front, Shah Rukh Khan last appeared in Rajkumar Hirani’s “Dunki,” a comedy-drama that explores the controversial method of illegal immigration known as “donkey flight.”

The film, which also stars Taapsee Pannu, Boman Irani, and Vicky Kaushal, has garnered attention for its thought-provoking storyline.

Looking ahead, Shah Rukh will star in the action thriller ‘King’, alongside his daughter Suhana. Directed by Sujoy Ghosh, ‘King’ marks Suhana’s theatrical debut, following her appearance in the 2023 Netflix drama ‘The Archies’.

The film also reunites Shah Rukh with Abhishek Bachchan and Sujoy Ghosh, who previously worked together on the 2021 thriller ‘Bob Biswas’.