The launch of indigenously-developed Indus Appstore is a historic moment for India which will help the country leapfrog in the global digital economy, Union IT and Railways Minister Ashwini Vaishnaw has stressed.

PhonePe, setting a new global benchmark, has launched the Indus Appstore which aims to offer a diverse range of apps tailored to the needs and preferences of the Indian user, facilitating access to personalised, localised and contextual digital solutions.

Speaking at a fireside chat during the event, Vaishnaw highlighted the importance of this initiative.

“It marks a remarkable day as we unveil the Indus Appstore, a platform that is not only made in India but developed with the vision of empowering Indians,” the minister said.

“I am honoured to be part of this historic moment, which represents a significant leap towards establishing India’s presence as a key player in the global digital economy,” he added.

The minister reflected on India’s digital evolution, emphasising the country’s progress in creating a robust digital infrastructure.

“India has seen unprecedented growth in digital adoption, making substantial advancements in connectivity and digital services. Indus Appstore is a testament to our commitment to fostering innovation and supporting our developers and creators,” the minister noted.

Indus Appstore represents a key step towards enhancing India’s digital ecosystem, providing a platform for local developers to showcase their talents and contribute to the nation’s digital empowerment.

Indus Appstore is available in English and 12 Indian languages, which allows users to explore the app store in their preferred language.

For developers, Indus Appstore provides a fair and level playing field to list, distribute and promote their products in the Indian app ecosystem.

It provides a self-publishing platform, localisation services, multiple tools to monitor and grow their apps along with a dedicated 24×7 customer support.

The event also saw the presence of several leading start-up founders and CXOs from across the country, who have built path-breaking companies celebrating the spirit of innovation and entrepreneurship.