Vikramaditya Motwane’s two cents on how OTT is redefining filmmaking
Vikramaditya Motwane explores how OTT platforms have transformed his filmmaking approach at the 55th IFFI in Goa. Details inside.
Kartik Aaryan’s Bhool Bhulaiyaa 2 crossed the 200 cr mark and continues to go strong at the box office.
While the Kartik Aaryan starrer has crushed all the recent releases at the box office and has a dream run at the box office even in Week 5, it also becomes the only film after Pushpa Hindi to woo the box office and trends on OTT too.
Bhool Bhulaiyaa 2 is currently on the Numero Uno spot on OTT’s most trending content; elbowing out international blockbusters like the recent Spiderman film, RRR, and Gangubai.
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While the horror-comedy had much to offer audiences, the biggest pull for the film has undoubtedly been Kartik Aaryan, an actor who has never failed to deliver at the box office.
The superstar who catapulted to the top league with this film, had everyone from his female fans, family audiences, the youth, and even the kids thronging to theatres, cementing his position as the most bankable and successful millennial star of his generation.
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