# Wearables

Google buys wearable brand Fitbit for $2.1 billion

With this collaboration, Google is aiming to create tools and technology that will help people to enhance their knowledge, success, health and happiness.

SNS | New Delhi | November 2, 2019 12:29 pm

Fitbit headquarters in SOMA District, Fitbit, Inc. is an American company that produces wireless-enabled wearable technology devices for activity tracking. (Photo: iStock)

Google put a stop on all rumours after it announced that it has acquired the wearable brand Fitbit for $2.1 billion.

“Today, we’re announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand,” Rick Osterloh, Senior Vice President, Devices & Services, Google, was quoted as saying by the news agency IANS.

“By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” Osterloh added.

In recent years Google has made much progress with partners in this space with Wear OS and Google Fit. On the other hand, Fitbit has been a successful company that has created engaging products that give exclusive experience to each user.

With this collaboration, Google is aiming to create tools and technology that will help people to enhance their knowledge, success, health and happiness.

On the occasion, Fitbit co-founder and CEO James Park were also present who called the tech giant, Google, as “an ideal partner”.

“With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited about what lies ahead,” Park was quoted as saying by IANS.

(With input from agencies)