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#BirdboxChallenge: Netflix recommends fans to drop the challenge

Social media users nowadays have a tendency to initiate various challenges and Netflix, in a way, gave them inspiration for a new one.

SNS | New Delhi | January 3, 2019 3:49 pm

#BirdboxChallenge: Netflix recommends fans to drop the challenge

(Photo: Instagram)

Social media users nowadays have a tendency to initiate various challenges and Netflix, in a way, gave them inspiration for a new one. Netflix’s original film Bird Box, which released in December, has led to people taking up the #BirdboxChallenge.

Recently, the global streaming platform urged the audience not to do the challenge due to safety concerns. The film, starring actress Sandra Bullock, has captured the attention of audiences and sparked debates amongst its 45 million viewers during the first week of the release.

On December 2, Netflix took to Twitter and discouraged such attempts. “Can’t believe I have to say this, but: Please don’t hurt yourselves with this #BirdboxChallenge. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes,” the tweet read.

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The film features Bullock (Melanie) and two children (Boy and Girl) navigate a post-apocalyptic world while blindfolded to avoid seeing an ominous figure. Laying eyes on the mysterious monster has deadly consequences.

So now fans are getting blindfolded and wandering about doing the #BirdboxChallenge which is inspired by the scenes depicted in the movie. They have been uploading and sharing videos of themselves on various social media platforms.

People have attempted to emulate the movie by wearing blindfolds, staggering through their homes and fumbling around outdoors which, in some cases, has led to undesirable results.

Here are a few videos of the #BirdboxChallenge:

 

-With agency inputs

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