Chinese smartphone maker OnePlus on Saturday announced the launch of its first OnePlus authorised store in Irla, Vile Parle (West), Mumbai. This store will offer OnePlus users in Mumbai a chance to experience and purchase OnePlus products.
OnePlus says that the store is part of the company’s focus on creating more offline touch points across key cities in India.
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Starting January 20, consumers looking to experience and buy OnePlus products can visit the ‘OnePlus Authorised Store’ in Mumbai. The company is offering a free “Bullet V2” earphone on the purchase of any OnePlus smartphone to early buyers who visit the “OnePlus Authorised Store”.
“Customer satisfaction has always been at the core of OnePlus’ strategy. The new ‘OnePlus Authorized Store’ is designed to complement our online first business strategy and also attract new users while serving as a destination for our fast-growing community to experience and purchase OnePlus products,” Vikas Agarwal, General Manager, OnePlus India, said in a statement.
In September last year, OnePlus partnered with select Croma stores to provide easy access to OnePlus products.
The company also launched its flagship “Experience Store” in Bengaluru last year for the OnePlus community to experience products as well as collaborate and share new ideas.