Swerving right
In the wake of Portugal’s general election on Sunday, politics finds itself at a crossroads, with the rise of the far-right Chega party signalling a notable departure from the country’s historical political trajectory.
At a time when social experiments have found a way to the world of advertising, it seems that IKEA just raised the bar even more.
It may be hard to digest, but IKEA is really asking women to pee on an advertisement to get more information about the available discount.
The world’s largest furniture retailer IKEA has got a new advertisement running in a Swedish magazine. Going by the advertisement, women are supposed to pee on the page to get to know about a discount.
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According to media reports, the discount will be revealed only to a pregnant woman. The strip, on which a woman is supposed to pee, uses the technology of an at-home pregnancy test.
Magazine Amelia has got the Ad running with the caption, “Peeing on this ad may change your life. This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad.”
The reports add that if a woman is pregnant, then the page will reveal that a black-brown SUNDVIK crib that costs 995 krona will be on sale for 495 krona.
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