Mumbai Police will walk away with the top honours if there was one for creativity to send across a message on the social media! Its Twitter profile stands out, when compared to handles of the other law enforcement agencies’ on the micro-blogging site. It stands out for its creativity and intelligence.
Their tweets intelligently accommodate socially relevant subjects, such as bullying, safety norms, drug abuse, elderly abuse, drink and drive among many.
Mumbai Police Twitter profile is adept at utilising popular cultural references to inform or aware the public.
Their creativity is reflected in use of humour to deter people from breaking the law. Use of literature to connect with ‘Mumbaiites’, with references of Harry Potter and Song of Ice and Fire, present a academic position of Mumbai Police, which is informed and ready to utilise the skill to reach out to its locals.
Ignoring the bureaucratic and administrative language, Mumbai police has successfully used the language of Mumbai to reach out to people.
A refreshing take on tweets, Mumbai Police encourages participation along with information. With 2017 coming to an end, here’s a look at tweets by Mumbai police which made us celebrate Mumbai city and their creativity.