South Korean electronics titan, Samsung Electronics Co. is set to make a quantum leap in sales of its flagship premium lineup QLED televisions this year, thanks to the growing consumer appetite for high-quality display products, the firm’s TV business head has said.
Since launching 8K QLED TVs last year, Samsung has debuted a full lineup ranging from 55- to 98-inch models to cater to various customer demands, Yonhap news agency reported on Sunday. QLED is a Samsung-specific marketing term for LCD TVs that uses ‘quantum’ dot technology to enhance performance in key picture quality areas, differentiating it from LG’s OLED (Organic Light-Emitting Diode) lineup.
Han Jong-hee, president of Samsung’s visual display business, said the company is expected to solidify its leading market position with a wide range of QLED TVs.
“We have sold over 2 million QLED TVs in the first half of this year, which is more than double from a year ago. We expect to sell over 5 million QLED TVs this year by expanding our 8K lineup and large-screen TVs. We also plan to launch a 75-inch micro LED TV next year ” Han said in a meeting with reporters on the sidelines of the IFA technology show in Berlin.
This 8K technology is the highest-resolution with 8000 pixels, 8K UHD (7680 × 4320) as compared to 4K with 4000 pixels, 4K UHD (3840 × 2160). To put in perspective 8K is 16 times that of a full HD screen or FHD 1080 Pixels, 1080p HD (1920×1080).
As part of a two-track strategy, Samsung vowed to step up technology development in microLED TVs to make smaller screens than products currently available, which needs more advanced technology. Samsung previously sported a massive 219-inch The Wall Professional for the commercial display market in February and added the 146-inch The Wall, a massive display screen last month to target the luxury home cinema market.
According to market researcher, IHS Markit Samsung’s share in the TV market accounted for 31.5 per cent in terms of value in the second quarter which is highest in over six years.
(With input from agencies)