Telecom services provider Bharti Airtel on Monday said it has tied up with streaming platform Hotstar to bring digital content to its customers.
“This will further expand Airtel TV app’s wide range of offerings and expand the footprint for Hotstar’s content across Airtel’s large mobile customer base,” the telecom service provider said in a statement.
According to the company, all content on Airtel TV app is free for Airtel Prepaid and Postpaid customers on a promotional basis till June 2018, offering them a great experience on India’s best smartphone network. To get started, customers can download the latest version of the Airtel TV app to enjoy the upgraded content.
Sameer Batra, CEO-Wynk, Airtel said that Hotstar’s “rich content library will add immense value to our content play and add to the user experience.”
“We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them,” Batra said.
The statement added that the Hotstar catalogue available to Airtel TV users will include shows from channels across multiple genres, popular movies and shows in Hindi and regional languages, along with access to sports content and live matches.
“Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership,” said Ajit Mohan, CEO, Hotstar.
(Written with inputs from IANS)