German electronic accessories giant, Hama, has partnered with the Esports Federation of India. As part of the partnership deal, Hama uRage, a gaming accessories lineup, will be the official training partner for the esports team of India.
Hama’s uRage lineup offers PC gaming equipment, ranging from mice and keyboards to headphones and gamepads to mousepads and streaming devices.
Furthermore, according to a recent report, India currently has almost 40 crore gamers, making it the second-largest gaming market globally. In terms of game sales and player numbers, India is one of the markets that is expanding the quickest.
Additionally, it was found that Indian gamers play mobile games for an average of 14 hours every week.
This is Hama’s first significant affiliation in India. To appeal to the social media-savvy millennial generation, the German company plans to launch more than 300 products across a variety of categories, including gaming, headphones and earphones, iPhone and Mac accessories, multiport hubs, multi-device wireless mice, wireless keyboard combos, HDMI cables, binoculars, trolley bags, and vlogging tripods.