Twitter records 115 billion impressions during 2018 FIFA World Cup

(Photo: Twitter.com)


As the 2018 FIFA World Cup was played out over the last one month, host Russia was not the only place that saw all the action. An equal amount of drama and enthusiasm was on display on social media too as the mega event kept football fans hooked to their connected devices for all news related to it. Microblogging site Twitter alone registered 115 billion impressions during the World Cup 2018.

Twitter was witness to the entire emotional roller-coaster ride that fans had since June 14 during one of the most eventful editions of the football extravaganza that comes only once in four years.

With the event getting over on 15 July, Twitter has compiled the numbers, and the footprints the FIFA World Cup left on the platform.

Of the 115 billion impressions, fans tweeted the most during the France vs Croatia final on July 15. Brazil vs Belgium (July 6) finished second, followed by Brazil vs Mexico (July 2), France vs Argentina (June 30), and Costa Rica vs Brazil (June 22).

Most tweets came when Kylian Mbappé scored France’s fourth goal in the final, which sealed the team’s victory over Croatia. Philippe Coutinho’s goal in extra time, which gave Brazil 1-0 lead over Costa Rica on June 22, comes next, followed by the game that saw South Korea stun Germany 2-0 on June 27.

The final whistle in the final match, and the final whistle in the 6 June Belgium (2) vs Brazil (1) match finished fourth and fifth on the chart.

Football fans in Brazil posted most tweets, followed by Japan, United Kingdom, United States and France.

As far as the most-mentioned player is concerned, it’s none other than Brazilian star Neymar Jr. who topped the charts. Following him were Argentina’s Lionel Messi, Portugal star Cristiano Ronaldo, France’s Kylian Mbappé and Brazil’s Philippe Coutinho, respectively.

Brazil was the most-mentioned team, ahead of France, Argentina, England and Portugal.