The International Cricket Council (ICC) on Wednesday released the final digital content viewing figures for World Cup 2019 that confirmed it was one of the most-watched sporting events in the world.
Video content across ICC digital platforms delivered over 3.6 billion views with a further 1 billion coming via ICC’s official digital clips licensees, said ICC in a media release.
The event also saw record numbers on Twitter and Instagram with a number of videos reaching more than three million views. The official International Cricket council YouTube channel saw 2.3 billion minutes of tournament content viewed. On Facebook, there were over 1.2 billion minutes of content watched over 10 billion impressions and over 68 million engagements.
The most-watched video on International Cricket Council’s Twitter page was one of India captain Virat Kohli requesting Indian fans to show more respect to Australia batsman Steve Smith, an incident that captured hearts during a break between overs.
The #CWC19 conversation generated 31 million tweets from May 20 to July 15. A comparison of the official hashtag #CWC19 to last time’s #CWC15 showed more than a 100 percent growth in tweet volume.
India-Pakistan matches are a top draw in International Cricket Council events and so it was no surprise that the most-tweeted match was their league encounter at Old Trafford, the figure of 2.9 million tweets making it the biggest ODI ever on Twitter. The second-most tweeted match was the final between England and New Zealand with the India-New Zealand semifinal coming in third.
On social media, 14 million new followers were added across ICC and CWC channels and over 22,000 pieces of content were posted through the event. The ICC social media channels garnered 481 million engagements across channels with Instagram providing over 60 percent of engagements.
Three separate posts crossed over 1 million engagements out of which two were hugely popular bespoke picture graphics commissioned by the ICC.
There were 75 million unique users on the ICC website and app with 272 million page views of the official event website. More than 41 million fantasy teams were created throughout the event on the ICC app.