Britain-based Formula 1 racing team Sahara Force India on Tuesday unveiled the colour of the car for the upcoming 2017 season, an eye-catching combination of pink, magenta and silver, according to a statement made on their official website.
The car, which is called VJM10, will be making its debut in the new colours at the season-opening Australian Grand Prix in Melbourne.
While the new look is likely to put off racing purists, the livery overhaul was done after the Vijay Mallya-led team secured a major sponsor in Best Water Technology Group (BWT).
BWT’s presence is also reinforced with the BWT pink helmets of drivers Sergio Perez and Esteban Ocon to complement the unique BWT pink car.
A visibly upbeat Vijay Mallya, Team Principal and Managing Director of Sahara Force India exclaimed: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”