Adidas partners with Sandesh Jhingan, Indian men’s football VC to inspire young football players

Photo: SNS


To inspire the young football players, leading sportswear giant, Adidas has welcomed Sandesh Jhingan, Indian Men’s Football Vice-captain who will work closely with Adidas.

A recipient of AIFF’s ‘Emerging Player of the Year’ in 2014, Sandesh was named ‘Men’s Player of the Year’ in 2020-2021. He is also the recipient of the prestigious Arjuna Awards in 2020 for his outstanding achievement in football.

“Sandesh Jhingan has signed a multi-year deal with adidas and have  signed an endorsement contract to inspire young football players and create a positive change through the power of sports,” read the press statement issued.

An ardent fan of Manchester United, Sandesh will now join the brand’s elite pool of athletes which includes the likes of Lionel Messi, Mo Salah, Paul Pogba, Paulo Dybala to name a few. adidas also partners with some of the leading football clubs in the world including Manchester United, Arsenal, Real Madrid, Juventus, and Bayern Munich, which define the brand’s commitment to football.

In India, Sandesh joins the likes of Rohit Sharma, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh, Simranjit Kaur, Nikhat Zareen, Jeremy Lalrinnunga who wear and sport the 3-Stripes with pride.

Neelendra Singh, General Manager, adidas India welcomed Sandesh into the 3-Stripes family at The Arena, adidas head office in Gurgaon.

“This signing further strengthens adidas’ year-long association with football while also diversifying its rich athlete roaster,” stated the press statement.

Speaking about the partnership, Sunil Gupta, Senior Director, Brand adidas, India, said, “Sandesh is a role model for many young footballers and a perfect combination of passion and talent. With this partnership, we aim to inspire the youth and work towards a common goal of building football from the grass-root level in India. We are thrilled to have Sandesh join the adidas family”.

Excited about his relationship with Adidas, Sandesh Jhingan said, “My journey with football has been very enriching, and I aspire to make it a far bigger sport in India than it is today. I am thrilled to be a part of the Adidas family, and I feel this association will take me closer to my dream of seeing India develop a greater passion for football and gain a spot in the 2026 FIFA World Cup. I feel Adidas gets my passion and love for football like no other, given its long-standing relationship with the sport.”