The American watches brand Esprit is all set to strengthen
its position in India and has appointed Indian Bollywood actor Ananya Panday as its celebrity brand ambassador.
Announcing the association, the company said that the actor’s
youthful and unstoppable persona, confident outlook, and positive vibes resonate completely with the brand and make her an obvious choice.
AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.
Mr. Hamza Patel, the managing director of AP groups said, “The American watches brand Esprit is all set to strengthen its position in India and has appointed Indian Bollywood actor Ananya Panday as its celebrity brand ambassador. Esprit’s India partner AP Group is all geared to reconstruct the brand in the market with a big bang. Announcing the association, the company said that the actor’s youthful and unstoppable persona, confident outlook, and positive vibes resonate completely with the brand and make her an obvious choice. AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.”
Talking about her association with Esprit, Ananya Panday said that “I am delighted to be part of Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which
appeals to my design aesthetics.”