Vikrant Negi aka Sultan is one of hip hop artists who have been working towards creating awareness and establishing desi hip hop since 2009.
According to Vikrant Negi, “Rap & Hip Hop are no longer underground in India. Like other contemporary cultures, Hip Hop is getting established and recognised in the subcontinent.” Being one of the world’s most influential cultures, Hip Hop has always been influencing the lifestyle, fashion, language, and music interest of millions of people. A music genre that was once considered very small, hip hop/rap has now gone majorly commercial, says Negi.
He has dropped more than 20 songs and an album since 2009 and now runs a dedicated DIY YouTube channel called Sultan Nation for Hip Hop heads and enthusiasts.
“I do it for culture. It’s my responsibility to educate, motivate and guide the youngsters. Someone has to help them and equip them with right technical know-how and promotional strategies,” said Sultan, who also works for Sony Music India as Senior A&R Manager.