India and Egypt on Wednesday signed an MoU to facilitate content exchange, capacity building, and Co-Productions between Prasar Bharati and the National Media Authority of Egypt.
According to information, the MoU was signed by Information and Broadcasting Minister Anurag Thakur and Foreign Minister of Egypt Sameh Hassan Shoukry. It was exchanged between the 2 countries in the presence of the Prime Minister and President of Egypt following the delegation level talks between the two sides at Hyderabad House in New Delhi.
The MOU is part of the efforts by the Prasar Bharati to expand the reach of DD India Channel to show-case the country’s progress through programs focused on economy, technology, social development and also the rich cultural heritage.
Under the ambit of the pact, both the broadcasters will exchange their programs of different genres like Sports, News, Culture, Entertainment and many more areas on bilateral basis and these programs will be telecast on their Radio and Television platforms. The MoU, which will be valid for 3 years, will also facilitate co-productions and training of the officials of both the broadcasters in the latest technologies.
The Prasar Bharati, the Public Service Broadcaster of India, currently has 39 Memorandum of Understandings (MoUs) with foreign broadcasters for cooperation and collaboration in the field of broadcasting.
These MoUs provide for exchange of programmes with foreign broadcasters in the field of culture, education, science, entertainment, sports, news etc. The MoUs also provide for co-production opportunities related to themes of mutual interest and knowledge sharing through training.