The government on Tuesday launched the sale of rice under ‘Bharat’ brand with Union Minister for Consumer Affairs and Food and Public Distribution Piyush Goyal flagging off 100 mobile vans here.
While addressing the event, Goyal said Prime Minister Narendra Modi is sensitive towards the needs of the people of the country. It is under his watch that the prices of essential commodities are being kept in check.
He said the Government of India is committed towards the welfare of farmers as well as people of the country. The central government purchases essential commodities from farmers and sells them to consumers at subsidized rates whenever in need.
The launch of retail sale of ‘Bharat’ rice will increase supplies in the market at affordable rates and help in continued moderation of prices of this important food item. This is the latest among a series of steps taken by the government towards the welfare of consumers.
‘Bharat’ Rice will be available at all physical and mobile outlets of Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED) and National Cooperative Consumers’ Federation of India (NCCF) from today and will be expanded to other retail outlets and e- commerce platforms. ‘Bharat’ brand rice will be sold in family friendly 5 Kg and 10 Kg Bags. Bharat Rice will be sold at maximum retail price (MRP) of Rs. 29/kg.
‘Bharat’ Atta is already being sold by these 3 agencies @ Rs. 27.50 per Kg in 5Kg and 10 Kg packsfrom their physical retail outlets, mobile vans as well as through some other retail networks and e-commerce platforms.
Similarly, ‘Bharat’ Dal (chana dal) is also being sold by these 3 agencies @ Rs.60 per kg for 1kg pack and Rs.55 per kg for 30 kg pack along with onions @ Rs.25 per kg. Apart from these 3 agencies, state- controlled cooperatives of Telangana, Maharashtra and Gujarat are also involved in retail sale of Bharat Dal. With the launch of sale of ‘Bharat’ Rice, consumers can get rice, atta, dal as well as onions from these outlets at fair and affordable prices.