If you haven’t seen the trailer of the forthcoming horror film, The Nun, you missed the jumpscare it gives. YouTube has recently retracted an advertisement of the film for violating it’s “violent and shocking content” policy.
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The scary six-second clip was flagged by the users of the video-sharing platform, resulting which the footage was pulled down. The video begins with a volume control icon on the screen. As you increase the volume, an ear-splitting sound would pierce your ears. Then come the demonic face of the nun flashing towards the viewer.
Disclaimer: The video is here but it’s too scary, exercise caution.
On 12 August, a YouTube user shared a warning on Twitter, stating that the video is jumpscare. “WARNING! If you see an ad on youtube with the volume sign being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. I advise you look away and/or turn down the volume if you have anxiety or just straight up hate jump scares, pls rt to save a life,” the tweet read.
WARNING! If you see an ad on youtube with the volume sign 🔊🔉🔇 being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life
— apple 🍎 (@bbydvas) August 12, 2018
This single tweet was shared 100,000 times, following which YouTube responded to the issue on 13 August. The official Team YouTube Twitter account wrote, “Appreciate you bringing this to our attention! This ad violates our shocking content policy and it’s no longer running as an ad.”
Appreciate you bringing this to our attention! This ad violates our shocking content policy and it’s no longer running as an ad. More info here: https://t.co/dOUocjUevh
— Team YouTube (@TeamYouTube) August 14, 2018
YouTube did not maintain the best track record lately related to enforcing its content policies. Recently, the controversy surrounding Logan Paul, the YouTuber who shared a vlog on ‘suicide forest’.
Read more: Youtube star Logan Paul penalised by Google over ‘suicide forest’ video
The Nun narrates the origin of the demonic nun, Valak, who had a part in The Conjuring 2. Directed by Corin Hardy, the film follows the story of a young nun at a cloistered abbey in Romania, who takes her own life. A priest with a haunted past and a novitiate on the threshold of her final vows are sent by the Vatican to investigate. The film narrates what they uncover during the investigation.
The Nun is slated to be released in India on September 7.