Vicky Kaushal’s Uri: The Surgical Strike has been running successfully at the box office since its release. The film has received acclaim from all quarters and is immensely benefitting from word of mouth publicity too. The makers of the film are also trying their best to prevent it from getting illegally leaked online.
In a unique step taken as part of their anti-piracy efforts, the makers of Uri themselves released a version of the film online for download. And those who fell into the trap ended up downloading a 3.8 GB video only to realise that it was a not the actual film but a version exclusively shot for the likes of them.
The clip opens with a scene that appeared to be from the film, in which the cast can be seen discussing the surgical strike plan. Soon, actors Vicky Kaushal and Yami Gautam take to the camera and face the viewers, telling them how they just carried out a ‘surgical strike’ on people who opt to watch pirated films.
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“Jab hamari Army unki territory me ghuskar aatankvaadio ko maar sakti hai, to kya hum aapke torrent me nahi ghus sakte?” Yami Gautam says in the video. Vicky Kaushal then adds: “Picture dekhiye garv se. Theatre me jaakar.” The clip ends with a message for the viewers not to watch pirated versions.
Here is the video.
Uri: The Surgical Strike released on 11 January 2019 and has minted Rs 50 crore at the box office so far. Uri: The Surgical Strike is based on the surgical strikes carried out by the Indian Army in 2016. The film features Vicky Kaushal, Yami Gautam, Paresh Rawal, Kirti Kulhari and debutant Mohit Raina.
The film is produced by RSVP Movies and directed by Aditya Dhar.