After a spate of Bollywood film releases in China like Andhadhun and Dangal, which managed to go great business at the box office there, another Hindi film has been chosen to release across the border. Ittefaq, starring Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna in the lead roles, will be the next in line to release in China.
Helmed by director Abhay Chopra, who made his debut with the film, Ittefaq is a whodunit and a contemporary adaptation of the 1960’s classic of the same name.
The film was produced by Red Chillies Entertainment, BR Studios and Dharma Productions.
Ittefaq is a tightly paced thriller of 100 minutes and revolves around the two suspects – Vikram (Sidharth Malhotra), an acclaimed writer and Maya (Sonakshi Sinha), a young homemaker, each of who have their own versions about the events of a fateful night that saw a mysterious murder. Out to solve the mystery, is inspector Dev played by (Akshaye Khanna) who won a lot of acclaim for his tough cop act in the film.
“Ittefaq, garnered a great response in India and now we are proud to take it to viewers in China. As a filmmaker it’s an honor to be able to share this story with a new audience. Cinema has the ability to transcend languages and cultures, we hope the film resonates with the audiences and look forward to entertaining more people”, said Abhay Chopra in a statement.
Ittefaq released in India on Nov 3rd, 2017, keeping in mind the whodunnit genre of the film, the makers went to great lengths to keep the mystery around the 100-minute thriller.
‘Say No To Spoilers’ campaign was launched which encouraged everyone to not give away the ending of the movie so that everyone could enjoy the suspenseful revelation in the end.
Even the lead actors of the movie weren’t included in the promotions to maintain the mystery around the characters and the storyline.
Ittefaq will release across cinemas in China on October 25th, 2019.