On Sunday, the much awaited Rajinikanth and Akshay Kumar starrer 2.0 teaser got leaked online. Prior to the announcement of the release date for the teaser, somebody leaked a clip of it on the social media.
The video of the teaser is speculated to be captured in London or Dubai during the public screening and thereafter released on the internet. Earlier, Rajinikanth’s another film Kaala had met the same fate. Even before the makers could release the original teaser of the film, it was available online. However, to handle the situation, the teaser was then immediately released by the filmmakers. But this couldn’t be done in case of 2.0 since the CGI effects are yet unfinished.
Reacting to the incident, superstar’s daughter Soundarya Rajinikanth tweeted: “Leaking content online before the official release not be tolerated or encouraged. This is a heartless act ignoring hard work, efforts and sentiments of the makers for few seconds of excitement.”
Leaking content online before the official release should not be TOLERATED or ENCOURAGED ! This is a heartless act ignoring hard work, efforts and sentiments of the makers for few seconds of excitement !!! #BeAshamed #StopPiracy #StopMisusingDigitalMedium
— soundarya rajnikanth (@soundaryaarajni) March 4, 2018
Other than her, here are some celebs who expressed their displeasure on Twitter:
#2Point0 teaser leaked…evryonez angry including me..but im sure wid such huge xpectations it wont affect them much in d long run… wat abt all d small movies whoz entire content releases on d day of release on intrnt n dvds…v all need to b as angry as dis always #NoToPiracy
— VISHNU VISHAL – VV (@iamvishnuvishal) March 4, 2018
Digital platform is brutal and you can’t remove or hide
contents once leaked. Questions should be asked is how come an unfinished trailer be shown on a public platform where one have time to shoot it??? #2Point0— Balaji Gopal (@gopalbalaji) March 4, 2018
#2Point0 teaser with temporary graphics is out on the internet. The unfinished produced has got our attention and curiosity but ruined the surprise factor. Boon and bane of technology!
— Rajasekar (@sekartweets) March 4, 2018
The release date of 2.0 has reportedly been pushed from 27 April to 15 August.