With the response Kabir Singh teaser and poster have been getting since their release, it’s evident a lot has got into deciding the marketing strategy for the Shahid Kapoor and Kiara Advani starrer. Kabir Singh’s team has also tied up with PVR Cinemas to take this ahead.
In a first-of-its-kind marketing deal, Kabir Singh will become the first Bollywood film to have its very own theatre. As part of the deal, some of the PVR screens will be renamed as “Kabir Singh ka theatre”, with the auditorium reflecting the characteristics of Kabir Singh, the character to be played by Shahid Kapoor.
As many as 15 theatres in 15 cities across India have been selected for this activity starting from 13 May, 2019 when Kabir Singh trailer will be released.
Speaking on the tie-up, T-Series chairman and managing director Bhushan Kumar said, “Kabir Singh is a special film for us and we will be going all out with this film. This association will surely give a brand new experience to audiences and set a platform for film marketing.”
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Producer Murad Khetani of Cine1 Studios said, “We are glad to associate with PVR and give the fans a chance to experience a never seen before theatre of the film.”
“Kabir Singh has given us the opportunity to enter a new territory. It will help us closely to connect with the moviegoers and give them a unique experience. We are happy to celebrate another first with Kabir Singh,” said Shalu Sabarwal, marketing head of PVR.
Kabir Singh is a remake of super hit Telugu film Arjun Reddy (2017), and its plot revolves around the story of an alcoholic surgeon who goes on the path of self-destruction after his girlfriend marries someone else.
The film has been directed by Sandeep Reddy Vanga, who had helmed Arjun Reddy too. Produced by Bhushan Kumar, Murad Khetani, Krishan Kumar and Ashwin Varde, Kabir Singh is releasing on 21 June 2019.