Apple iPhone X’s new advertisement, which has gone viral over the internet, features tune from a song from the musical legend RD Burman as its background score.
Apple’s latest entrant in iPhone series is grabbing all eyeballs from gadget freaks for its various unique features but there this new ad is generating equal buzz for the brand.
The new ad, which is a sample of the final advertisement, features the opening tune from a popular song from Hindi film The Burning Train (1980). The song, Meri Nazar Hai Tuje Pe…, was composed by R D Burman. But Pete Cannon, a musician from the west, claimed in his Tweet that the background theme music for the ad was his own creation.
The new @Apple iPhoneX advert is out AND I PRODUCED THE MUSIC FOR IT 😉 It’s for worldwide use across Cinema and TV. It don’t get much bigger laaaa! Have a watch if you’ve got a moment… #iPhoneX https://t.co/SkPGORMM1K
— Pete Cannon (@petecannonbeats) March 17, 2018
Much to Cannon’s surprise, it didn’t take long for the Twitterati to teach some history to the musician as they trolled him for making bogus claims on Burman’s hit song from the golden years of Bollywood.
Read what the Twitterati has to say about Cannon’s claim on the song.
Checkout the original music by Indian composer #RDBurman done in 1980 (Oh! you must be knowing anyway) – There is NO Innovation in your re-sampling, just a ReUse without credits:)
Take a lookhttps://t.co/VNTx44a02y
— Pavan Jha (@p1j) March 19, 2018
This is NOT your Music. This is NOT your Composition. You did not do anything TO DESERVE it. Respect the original creator #RDBurman. Music from 80’s movie – The Burning Train. #Disgraceful #Plaigarismhttps://t.co/QI59J85tDj
— Piyush Agarwal (@IndiTravlr) March 19, 2018
The new @Apple iPhoneX advert is out AND I PRODUCED THE MUSIC FOR IT 😉 It’s for worldwide use across Cinema and TV. It don’t get much bigger laaaa! Have a watch if you’ve got a moment… #iPhoneX https://t.co/SkPGORMM1K
— Pete Cannon (@petecannonbeats) March 17, 2018
Hey Pete, are you gonna reply to the others as well or the cat caught your tongue this time?
— Arkdev Bhattacharyya (@ArkdevB) March 20, 2018
After the ad went viral all over and pointed out by many fans that the tune is Burman’s creation and Cannon has just remixed the song a little and should credit the late music composer, he wrote: “Hi Guys, I just want to address the sample used in the new Apple iPhoneX advert. It samples a track from the great R D Burman’s ‘Burning Train’ and it’s a MAGICAL piece of music! It was cleared/licensed via Blurred Recs courtesy of Saregama. Everyone is on board and loves it,”
Hi Guys, I just want to address the sample used in the new Apple iPhoneX advert. It samples a track from the great R D Burman’s ‘Burning Train’ and it’s a MAGICAL piece of music! It was cleared/licensed via Blurred Recs courtesy of Saregama. Everyone is on board and loves it. 😉
— Pete Cannon (@petecannonbeats) March 19, 2018
Cannon’s message does not juts clarify about the origin of the song but also tells that the hit song of Burman has been finalised as the background song for the ad.
That’s indeed a proud moment as the west continues to get inspire from India.
Last year, Indian fans were amused to listen Jhoom Jhoom Jhoom Baba in Marvel’s Guardians of the Galaxy Vol 2.