For the next two weeks, you will have superstar Aamir Khan for company if you travel using Google Maps.
Sounds interesting? Well, this is part of the promotion strategy planned by the team of Aamir Khan-starrer Thugs of Hindostan that is all set to hit screens on November 8.
The makers of Thugs of Hindostan have joined hands with Google Maps to promote the film.
“As people gear up for Diwali and to watch ‘Thugs Of Hindostan’, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie all the success,” Neha Waikar, Product Manager, Google Maps, said in a statement.
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From today, you will have an option in your Google Maps on Andriod or iOS phones to drive with Firangi aka Aamir Khan as you navigate.
The makers Yash Raj Films took their Twitter handle and shared the simple steps to activate the character. The tweet reads, “To activate #FirangiOnGoogleMaps, follow these simple steps on @googlemaps. So let’s “1,2,3… quick march”! | @aamirkhan | @GoogleIndia | @TOHTheFilm”
To activate #FirangiOnGoogleMaps, follow these simple steps on @googlemaps. So let’s “1,2,3…quick march”! | @aamir_khan | @GoogleIndia | @TOHTheFilm pic.twitter.com/GmBrmo6uYY
— Yash Raj Films (@yrf) November 1, 2018
Once you have enabled, you will see the navigation arrow replaced with Aamir’s character from Thugs of Hindostan riding his pet donkey as he does in the film.
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“So we had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so,” Manan Mehta, Vice President – Marketing and Merchandising, YRF, said.
Thugs of Hindostan stars Aamir Khan, Amitabh Bachchan, Katrina Kaif and Fatima Sana Sheikh. It is directed by Vijay Krishna Acharya and will release in Hindi, Tamil, and Telugu on November 8, 2018.