Colourful paper quadrilaterals will take the Goods and Services Tax literally to the sky this festive season with a huge demand for kites carrying GST images along with that of Prime Minister Narenrda Modi.
Giving tough competition to the kites carrying GST and Modi images are that of Bollywood heart-throbs and cartoon characters.
While kite flying is popular on Independence Day in many cities in the north, in Jammu region kite flying is also a part of the festivities on Rakshabandhan and Janamasthami.
The fervour associated with upcoming Independence day celebrations is visible in the market.
"I have been in the kite business for several decades but introduction of kites with images of the Prime Minister, superstars and famous cartoon characters have enhanced sales manifold," Rakesh Chibber, a shopkeeper in the old city s Pacca Dunga area, told PTI.
Chibber said kites with pictures of Modi and his popular slogans 'Sabka Saath, Sabka Vikas', Swachh Bharat and 'Make in India' campaign are a big attraction for BJP workers and its supporters.