The Delhi Metro Rail Corporation (DMRC), on Tuesday, launched an awareness campaign on the occasion of World Suicide Prevention Day.
World Suicide Prevention Day is observed every year on September 10 around the world to foster a culture of understanding and compassion for those struggling with mental health issues.
“As part of this initiative, the DMRC has strategically placed banners and digital displays at prominent Metro stations across Delhi to promote messages of hope and resilience,” a DMRC spokesperson said.
The campaign also extends to digital platforms, with an active presence on social media to engage the public and raise awareness about mental well-being.
The DMRC has long supported initiatives promoting a positive outlook on life with campaigns like #Nevergiveup, and #Choosetolive to encourage open conversation on mental health issues.
These campaigns have been instrumental in reaching out to millions of commuters, promoting positive messages, and continuing to encourage individuals to seek help and support, rather than resorting to extreme measures.
By engaging commuters through visual and digital campaigns, the DMRC strives to urge people to reach out for help, further solidifying a supportive environment.