According to a report released on Wednesday, Samsung, riding on an outstanding performance by Galaxy Note 9, registered a 60 per cent market share (by value) and 62.5 per cent market share (by volume) in the premium segment for the month of August in India.
Gfk, the German market research firm reported that Samsung not only led the Rs 40,000 and above segment but also registered a 55.5 per cent market share (by value) and 55 per cent (by volume) in the Rs 30,000 and above segment in August.
“We are extremely happy with the way our numbers are growing. We are bullish on further consolidating our leadership position in the Indian smartphone market. Our aim is to grow at 20-25 per cent in India in the festive quarter (October-December),” Aditya Babbar, General Manager, Samsung India, told IANS.
Galaxy Note 9 was launched in India on August 24 and pre-booking for the phone started on August 10.
“When we launched Note 9, we introduced a lot of consumer-centric offers like Rs 6,000 cash back on Paytm and Rs 6,000 upgrade offer,” said Babbar, adding that Note 9 is Samsung’s most successful “N Series” smartphone.
In the first half of 2018, Samsung led the Rs 30,000 segment by 50 per cent (in value) and 51 per cent (in volume).
After controlling the premium segment, Samsung has set its eyes on dominating the mid-price segment in India which is currently flooded with Chinese variants.
The company last month launched Galaxy A7 with triple rear cameras for Rs 23,990 in blue, black, and gold colours.
On October 11, Samsung will launch their first four-rear camera system device A9 in the premium segment (above Rs 30,000).
(With agency inputs)