The app-based ride-hailing platform, Ola, on Thursday announced launched a self-drive service, ‘Ola Drive’.
The service has been initially rolled out for users in Bengaluru, followed by Hyderabad, Mumbai, and New Delhi.
Ola Drive will appear as a new category on the company’s mobile app. The service is being rolled out to users in Bengaluru through pick-up stations located across different residential and commercial hubs and can be booked for as little as two hours by paying a security deposit starting at Rs 2,000.
The company is aiming to host a fleet of 20,000 cars by 2020, which is around 50 percent more than the fleet size of the entire country.
“Ola Drive will play a transformative role in defining India’s car-sharing market in the next decade,” said Arun Srinivas, Chief Sales and Marketing Officer at Ola.
All Ola Drive cars will be equipped with Ola’s connected car platform ‘Ola Play’, enabled through a 7-inch touchscreen infotainment device, and GPS, media playback, and Bluetooth connectivity, media reports said.
Users will also have access to a 24/7 helpline, an emergency button that prompts an immediate call from Ola’s dedicated safety response team and real-time tracking.
The service will also include roadside assistance, to ensure a hassle-free experience.
(With input from agencies)