OTT platform Netflix is now offering a new plan for mobile customers. It is experimenting with the mobile-only plan, offering all its content for Rs 65 a week, exclusively for users in India. The Netflix Rs 65 weekly plan is the lowest cost the content streaming platform has ever charged for its services.
It’s a mobile-only plan that allows a user to watch the content on just one smartphone or tablet screen at a time.
It’s in test mode now and the option is not available to everyone at the moment.
The new plans available to select users list the weekly mobile-only plan for Rs 65, basic plan for Rs 125, standard plan (two screens allowed) for Rs 165, and ultra plan for Rs 200 (four screens in 4k).
The mobile-only plan does not support HD and 4K quality shows.
Those already subscribing to the services need to cancel the existing plan to downgrade it to the Netflix Rs 65 weekly plan. According to some media reports, it’s a subset of the existing Rs 250 mobile plan.
Quoting Netflix, an NDTV report however said, “Not everyone will see these options and we may never roll out these specific plans beyond the tests.”
India is the world’s second-largest smartphone market with cheapest data rates. As a result, international content and music streaming platforms have been trying to capture the market in a big way.
Netflix is currently the most expensive over-the-top (OTT) content streaming platform in India. Amazon Prime Video and Hotstar Premium charge Rs 199 each per month with added benefits.
Alt Balaji charges as low as Rs 100 for three months and Rs 300 for 12 months.
Apple Music recently slashed its previous Rs 120 per month pack rate to Rs 99.
(With PTI)