The ‘Digital Apnayen’, which was launched on August 15 with an aim to encourage customers to use digital banking channels, has on-boarded about 1.5 crore customers on digital platform in just 45 days of launch, the government said.
The campaign was launched on August 15 under the aegis of the government’s Digital India initiative.
“Pushing digital payment adoption further with the #DigitalApnayen campaign! Started on 15th Aug’20, DFS’s campaign has already onboarded >1.58 Cr. Customers and has resulted in deployment of 50k PoS, >3L QR codes & 18k BHIM Aadhaar pay devices in just 45 days,” Department of Financial Services said in a tweet.
Under the campaign, banks were asked to on-board a minimum 100 new customers including merchants and financial inclusion account holders by each branch on digital payment mode.
Banks were also advised to consider reward and recognition programme for their branches and business correspondents and other field functionaries for promoting the campaign.